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Why You Don’t Have to Love the Look of Your Author Website

What’s more important in an author website? Design or functionality? Okay, that’s a trick question. Obviously both are somewhat important. But I’m here to tell you that function far exceeds design....

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3 Surprising Tidbits About Author Websites

Sometimes, I forget that not everyone pays close attention to websites the way I do. I work on sites day in and day out, so some of it is second nature to me. And yet, I have to keep reminding myself...

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5 Secrets to Driving Traffic to Author Websites

“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors...

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Do You Want a Book Site, an Author Site … or Something Else?

This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk...

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Book Giveaways: The Good, the Bad and the Ugly

Authors are willing to try a lot of things to promote their books. Giving copies away for free is one of them. That’s not to say that free book giveaways are a bad thing. In fact, there are some...

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5 Signs of Short-Term Thinking on Author Websites

Image courtesy of OpenSourceWay/Flickr Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is...

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9 Creative Ways for Authors to Help One Another

There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re...

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Why SEO Is (Usually) a Waste for Novelists

SEO, or search engine optimization, is a crucial piece in website development. A site that is not properly optimized will rarely show up on people’s search results. As a result, that site can lose a...

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5 Types of Author Website Homepages

I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks...

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Website Acronyms That All Authors Should Know

I’ve worked in the web industry for 15 years. I’ve been talking about SEO and ROI for as long as I can remember. But what I often don’t remember is that most people don’t know exactly what those...

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5 Things That Have Changed Author Websites in 2013

This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking...

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5 Signs an Author Is Ignoring His/Her Website

An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people...

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What Is Your Goal for Your Author Website (and Your Writing Career in General?)

It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an...

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The 3 Most Common Author Website Myths

In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be...

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