Why You Don’t Have to Love the Look of Your Author Website
What’s more important in an author website? Design or functionality? Okay, that’s a trick question. Obviously both are somewhat important. But I’m here to tell you that function far exceeds design....
View Article3 Surprising Tidbits About Author Websites
Sometimes, I forget that not everyone pays close attention to websites the way I do. I work on sites day in and day out, so some of it is second nature to me. And yet, I have to keep reminding myself...
View Article5 Secrets to Driving Traffic to Author Websites
“If you build it, they will come.” That may be a great slogan when it comes to baseball fields, but it’s definitely not true when it comes to websites. In fact, I’ve worked with a multitude of authors...
View ArticleDo You Want a Book Site, an Author Site … or Something Else?
This is one of the most important questions I ask an author when we are beginning to work together. And, surprisingly, many of the authors that I speak to don’t really know the answer. So let me talk...
View ArticleBook Giveaways: The Good, the Bad and the Ugly
Authors are willing to try a lot of things to promote their books. Giving copies away for free is one of them. That’s not to say that free book giveaways are a bad thing. In fact, there are some...
View Article5 Signs of Short-Term Thinking on Author Websites
Image courtesy of OpenSourceWay/Flickr Every author who contacts me does so because he/she knows it’s time to build a website. But what these authors often don’t understand is just how important it is...
View Article9 Creative Ways for Authors to Help One Another
There are thousands — if not millions — of authors out there trying to make a name for themselves. Most of them have very little in terms of publicity agents, marketing experience, etc… So they’re...
View ArticleWhy SEO Is (Usually) a Waste for Novelists
SEO, or search engine optimization, is a crucial piece in website development. A site that is not properly optimized will rarely show up on people’s search results. As a result, that site can lose a...
View Article5 Types of Author Website Homepages
I tell every client the same thing: each and every author website is different. And an author’s homepage is no exception. For example, compare the website that belongs to a doctor who writes and speaks...
View ArticleWebsite Acronyms That All Authors Should Know
I’ve worked in the web industry for 15 years. I’ve been talking about SEO and ROI for as long as I can remember. But what I often don’t remember is that most people don’t know exactly what those...
View Article5 Things That Have Changed Author Websites in 2013
This is my last blog post for the calendar year! And what a year it has been! We have built more than 50 new author sites, redesigned/rebuilt dozens of others, and added a variety of social networking...
View Article5 Signs an Author Is Ignoring His/Her Website
An author writes a book. An author builds a website to promote that book. A year or two passes. The author starts ignoring the website. It becomes like a “portfolio” — somewhere that he may send people...
View ArticleWhat Is Your Goal for Your Author Website (and Your Writing Career in General?)
It’s probably the most important question I ask authors before putting together a proposal for them: What are your goals for your author website? Generally, there are three overarching goals that an...
View ArticleThe 3 Most Common Author Website Myths
In honor of this great pieces I just read on Book Promotion Myths from my colleague Sandra Beckwith, I have decided to present … three common author website myths. 1. An author’s website needs to be...
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